I build content that performs. Social media strategy, editorial direction and creative production across Paris and Shanghai.

Over 15 years between agency and brand side: editorial strategy for STEF (4.3Bn€, 8 countries), creative production at Blackmotion for clients like Clique TV, Cindy Chao and Champagne Laurent-Perrier, and a UNESCO-backed campaign that carried a cultural heritage project in the Comoros to its World Heritage listing.

Today, as Brand Content Strategist & Creative Lead at xSuit in Shanghai, I run social strategy and creative production solo 147k followers, +30% in two years, close to 50 pieces of content a month.

The best content isn't accidental: it's editorially structured, tracked against KPIs, and refined week after week. Looking for a brand or agency that treats creative ambition and measurable impact as the same goal — if that's you, let's talk.